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Recent online authorial meltdowns over less-than-stellar reviews have brought me back to the question of what the appropriate way for an author to respond to a review is. I still remember my high school journalism teacher telling us that when someone wrote a letter criticizing our work we should print it without comment and trust readers to be intelligent enough to decide for themselves if the critique was fair. There is something appealing in applying that idea to book reviews—an appeal to our better selves and to what we as authors hope for in an audience.

That said, book reviews occur in a different context from letters to the editor: whereas the latter are read by someone who has already chosen to pick up the paper, the former may influence the choice to pick up the book (though a book that receives negative reviews will probably sell more copies than a book that isn’t reviewed at all: name familiarity does play a role). Thus, it may be a bit more reasonable for an author to respond to a review that they feel is unfair or untrue.

But what are the bounds of an acceptable response?

1. Debate the points made by the critic, not the critic’s status or authority. Alice Hoffman asked who Roberta Silman was. I’ve had someone respond to a negative review of one of his poems by saying that I’d never written a memorable line of poetry in my life, which if true wouldn’t have had any impact on whether my critique of his work was fair. These sort of maneuvers don’t advance the discussion and are a sort of silencing: don’t go after me, or I’ll use my higher status to hurt you.
2. Don’t encourage other people to join in attacking the critic. This is a variant of the status argument: I will hurt you by bringing other people (my fans, since I’m more popular than you are) to say nasty things. No matter how thick your skin, it takes time to go through a deluge of emails, phone calls, or even blog comments.
3. If you feel the need to rant, do so but it in private. Have a friend you can complain to, preferably over a glass of whiskey. If this friend can double as someone to check your public response for constructiveness, that’s even better. Ranting can help get it out of your system, but screaming at people doesn’t help advance the conversation about literature.

What other guidelines should an author who responds to a review follow? Or do you think writers should never reply?

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